Kayna and WTW White Paper - Vertical SaaS for UK SMEs

KaynaAdmin
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March 18, 2025
Download now to examine the growth of VSaaS, the benefits of embedded insurance, and how insurtech-broker partnerships are transforming the SME insurance landscape

The Embedded Insurance Opportunity

Small and medium-sized enterprises (SMEs) make up the majority of businesses worldwide. Despite their economic significance, they remain underinsured, leaving them vulnerable to financial risks.

This white paper explores how vertical Software-as-a-Service (VSaaS) platforms provide a unique opportunity to bridge the insurance protection gap. By embedding insurance within their platforms, VSaaS providers can offer tailored, accessible, and data-driven insurance solutions to SMEs.

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The white paper findings are supported by industry research and by a survey of UK SMEs conducted by YouGov on behalf of WTW and Kayna in January 2025.

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