TMPAA InfoSeries Spotlight Podcast

Note: This interview is geo-restricted to US viewers only. If you can’t access the recording via the link, email info@kayna.io.

Thanks to Gene Abbey, Director of Insurance Services and Education at Target Markets for a great catch up on Embedded Insurance with Paul Prendergast recently. According to TMPAA, the US insurance program business is an industry that produces over $79 billion in premium a year, most of which is written by Target Markets members. Program business is defined as “insurance products targeted to a particular niche market or class, generally representing a book of similar risks placed with one carrier.” The conversation covers:

• Embedded insurance as a natural follow on to Embedded Finance. We use everyday embedded finance tools for payments, banking, money transfer, credit cards, lending and more on SaaS platforms without even thinking about it. Insurance is the next big wave!
• The major problems embedded insurance is fixing … including the protection gap experienced by SMBs.
• How vertical SaaS platforms can benefit from the Kayna embedded insurance layer – revenue, customer service, risk mitigation, competitive advantage.
• What’s involved in the integration – a SaaS platform doesn’t need to deploy tech resources to undertake a massive implementation project and rollout. The necessary code can be installed securely and activated in hours.

Gene and the team at TMPAA (Target Markets Program Administrators Association), are dedicated to the unique challenges of US Insurance program specialists, focusing on insurance products targeting very niche markets. TMPAA has over 600 member entities, including 360 program administrators and nearly 100 carriers. Click to watch here: https://www.targetmkts.com/services/resources/item/4250-embedded-insuranceIf you would like to learn more about how our Kayna Embedded Insurance Infrastructure enables distribution through vertical SaaS, let’s talk!